Resources Library by ANA

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

September 4, 2017

The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)

The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

November 23, 1983

The role of the readers of Panorama and Grazia in the interpersonal communication process

The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

November 23, 1983

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Erik Bache, Flemming Hansen

Company: AIM Create

August 1, 1975

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Steven H. Chaffee, Fausto Izcaray

August 1, 1975